I was introduced in 1987 to an MLM Business  by CEO Art WILLIAMS (left picture) and NSD (National Sales Director) Hubert Humphrey, the two bests "Mentors" in the MLM Industry.  I started as an Independent Contractor on straight commission and was promoted Regional Vice President (RVP) in three months.   Art used to be a high school football coach and Hubert a merchandise train-conductor.  Neither had prior sales experience but the same ambition and the ardent desire to "Make the difference and become somebody".  Hubert told me: "I always wanted to be somebody, owning my business".  They both became billionaires by pushing people up to their full potential.  Read or download "Pushing-Up people, The Secret Behind One of the Most Exciting Success Stories in American Business" (by Art Williams, Parklake Publisher).

Network Marketing  Strategy

Thomas(Tomi) Delor, CEO-Inventor
CNAM (Paris, France)

 MY A.L. WILLIAMS EXPERIENCE

Viral Marketing Strategy explained

Inspired by yesterday's MLM, "Viral Marketing Social is the practice of expanding a new idea (i.e., the EcoTraineR) by making internet connections using Social Networking with individuals and educating them through direct contacts or media sites such as Facebook.

Based on the idea that any two people on the planet could make contact through a chain of no more than five intermediaries, Social Networking establishes interconnected online communities that help people make contacts that would be good for them to know, but that they would be unlikely to have met otherwise.

Depending on the social media platform, members may be able to contact any other member. In other cases, members can contact anyone they have a connection to, and subsequently anyone that contact has a connection to, and so on. Some services require members to have a preexisting connection to contact other members.

While Social Networking has gone on almost as long as societies themselves have existed, the unparalleled potential of the Web to facilitate such connections has led to an exponential and ongoing expansion of that phenomenon. In addition to social media platforms, the capacity for social interaction and collaboration is increasingly built into business applications
."
Confounding viral marketing with MLM would be a mistake.


You can Lead a Horse to the Water, but you Can't Make it Drink
During my first attempt to market my invention, I contacted a lot of fleet managers and offered them to try my EcoTraineR, hoping that if they try it, they will experience saving fuel thus equip their entire fleets. Out of thirty EcoTraineRs, I shipped, not one succeeded to use the EcoTraineR properly. I concluded that this was not the right way to start.  When I was selling Term Insurance with A.L. William, the customer has nothing to do after buying the term insurance.  With my invention, customers needed to be coached until they succeed to install, calibrate and Eco driving by Pavlovian instinct (in that order).  As a general rule, I recommend  for someone applying for a sales related position, to become passionate about changing people's driving habits, and experiencing the EcoTraineR using their own vehicle until they Eco Drive and perform. The EcoTraineR is the only instrument to "train" drivers when to Eco Drive.

The "Practice of Deceit" of the Life Insurance & Automobile Industries
For almost a century, the insurance industry taught their sales peoples to sell whole life insurance instead of term insurance to protect the survivors in case of death of the insured.  While the insurance companies get richer, the policyholder's benefit shrunk in case of the demise of the policy holder.
Similarly, the car manufacturers are deceiving the drivers to make them believe that their vehicles were built to use the minimum fuel and that the position of a needle or green light connected to the carburetor's vacuum line does indicate the vehicle's inertia allowing the drivers to change their driving behavior.
Nothing is further from the truth: A whole life insurance is not protecting the survivors like a Term Insurance would, and a needle or a green light do not indicate the vehicle's inertia as they are not activated by an instrument indicating the inertial mass of the moving vehicle's, beside  our Patented EcoTraineR (Patent title: Inertia Mass Detection Device).

"Our Crusade."
Because we have to fight preconceived myths to convince the drivers (254,000,000 registered vehicles in the USA) to disregard the untrue information provided by the car manufacturers and start to learn to truly eco-driving, this is our CRUSADE.

No-Risk Trial
Once people try and follow the indications of the EcoTraineR they will eco-drive and realize how easy it is when they can SEE THE VEHICLE'S INERTIA as it happens.

The Three Ingredients Necessary for Success*
To be successful you need:

  1.    A unique and exclusive product or service;
  2.    A crusader's spirit of a "tort-redresser" and
  3.    A person having full knowledge of the product or service.
                                                                                     * We have all the three ingredients

                                          
Our Viral Marketing Strategy
After struggling four (4) years, I came to the conclusion to get back to the A.L. WILLIAMS type Crusade spirit  by helping peoples using the EcoTraineR and applying  the basics marketing strategy I learned and practiced helping people to replace their whole life insurance with a term life insurance.  This marketing plan made a lot of  A.L. WILLIAMS agents financially independents.


Giving back to the sales force
Instead of spending millions of dollars in advertising and ten years to brand the EcoTraineR, I elected to give back to the sales force the money that I would have to spend to launch and service my invention. I discovered that teaching others to Eco Drive using the EcoTraineR "on the job" was the fastest way to upgrade any of the 254,000,000 registered vehicles in America.  Now that you know how to proceed, you should understand that the EcoTraineR  is destined to equip millions of vehicles in the USA and worldwide under American leadership. Green Technology Innovations ("GTI") is destined to become an International Company under the American's leadership to save our planet by using inertia energy instead of other energy.  We are only at the beginning of the Universal Inertia energy utilization on earth.

Our Viral Strategy Marketing Principle: "I teach  so you can teach five others"
Principle: I teach you and you teach five others. Everyone must start by fully understanding the EcoTraine,  learn how to install it, calibrate it and use it to its optimum performance.  If you have bought the EcoTraineR and paid for it from the savings generated, you can honestly say that "You paid the EcoTraineR with the savings generated.."  This way, you will create your true testimonial that no one can challenge, and you will use your experience to convince others to try the EcoTraineR as well (i.e.,"if I can do it, so can you").  Most of the people trying the EcoTraineR will succeed while only (5%) a few will still not because of lack of motivation, improper installation, improper calibration, bad or lack of coaching, etc... The most important is to have enough people trying it to "prime the pump" and millions of others will follow.  Because any invention request to make an effort by breaking the acquired habits, you will meet some people who will try to discourage you by criticizing the EcoTraineR, but because you thoroughly study it or experienced it yourself, you will not be affected by any of their negative comments.  Those are the same pessimistic individuals who are against everything new and always criticize a novelty.
Since you understand the EcoTraineR, you now know how it works and what to do to "optimize it to the maximum".
Your knowledge and daily experiences will make you a professional in this field and possibly financially independent.  The most important is convincing people to try it and install the EcoTraineR in their vehicle to be able to coach them to react correctly to the lights.

Automatic Fast-Track Self-Promotion to EVP:


You can promote YOURSELF automatically as follows:

Independent Agent     Customer : Having sold 5 Ecotrainers
Regional Vice President      Agent :  Your downline having sold        25 EcoTrainers

Regional Vice President      RVP   :  Your downline having sold       125 EcoTrainers

National Sales Directer       NSD    : Your Downline having sold      625 EcoTra
Executive Vice Presiden 
EVP    : Your Downline having sold     3125 EcoTrainers sold (in and outside the USA)

This illustrates Hows Your Business Will Grow  (base 5 assumes everyone sale 5)

Five personnal sales with no downline:                 5 X 100.00 =     $500.00 commission
DOWNLINE PROJECTED PRODUCTION:

Level 1 after 25 sales of EcoTrainers by downline  25 X  $25.00 =     $625,00 override
Level 2 after 125 sales of  EcoTrainers(RVP):     125 X  $20.00 =  $2,500,00 managment fee
Level 3 after sales of 625 Ecotrainers (NSD):      625 X  $10.00 =  $6,250,00 managment fee

Level 4 after sold 3,125 EcoTrainers  (EVP):   3,125  X $5.00  =  $15,625.00 managment fee 

 As an EVP, your potential monthly earnings on all levels in base 5 is $25,500.00.

                                                                   
BE ALSO AWARE THAT:
IT IS IMPOSSIBLE NOT TO SAVE FUEL AND  ECO DRIVING USING THE EcoTraineR IS GUARANTEED TO WORK. BUT SINCE WE ARE DEALING WITH HUMANS WITH programmed REACTIONS,  BE ALSO AWARE THAT:

  •           SOME WILL NOT be able to convince SOMEONE ELSE TO TRY the EcoTraineR;
  •         SOME WILL CONVINCE MORE THAN 5 persons TO TRY THE EcoTraineR;
  •         SOME WILL NOT SUCCEED TO USE THE EcoTraineR EFFICIENTLY (Thus will no perform);
  •         SOME WILL RETURN IT.


MY NOTES:
AS FOR ANY INVENTION, THE ACCEPTANCE BY THE GENERAL PUBLIC MAY TAKE YEARS, AND IT WILL ALWAYS TAKE SPECIAL ENTREPRENEURS TO SUCCEED DURING A STARTUP.  BUT IF IT WOULD EASY, YOUR OPPORTUNITY WOULD NOT EXIST, AND THE EcoTraineR WOULD BE ALREADY SOLD IN EVERY STORE.   Which will happen as soon as the protection of my U.S. Patent will become public property 

MY THOUGHTS:
WE ARE FORTUNATE TO MARKET OUR U.S. PATENTED EcoTraineR IN EXCLUSIVITY WITH  NO COMPETITION. BUT IT CAN quickly BECOME A DOUBLE EDGE SWORD: ON ONE hand, IT WILL SEEM TOO EASY to MAKE SOMEONE TRYING  IT, AND ON THE other hand, YOU MAY BECOME TOO COMPLAISANT AND WORK MUCH LESS THAN YOU SHOULD AND YOU WILL MISS OUR HEAD-START OF THE NEXT 15 YEARS.  BUT THIS IS HUMAN NATURE...